Privacy Policy

1Scope

This policy applies to:

• Our website and customer accounts;

• Ordering, payments, order tracking, and after-sales support;

• Customer support via email and web forms;

• Marketing communications (with consent, where required);

• Social media engagement consistent with platform rules.

HC does not target individuals under 16 years of age, and we do not knowingly collect their data without verifiable parental consent.

2Information We Collect

We collect the following categories of data to provide and improve our services:

We collect data directly from you, from your device, and from payment/logistics partners as necessary to fulfill your order.

3How We Use Your Information

• Process payments, fulfill orders, and manage shipping or delivery;

• Send order confirmations, updates, and service notifications;

• Provide customer support and after-sales coordination;

• Personalize your experience and recommend relevant products (no solely automated decisions with legal effects);

• Improve our website, products, operations, and customer experience;

• Comply with legal obligations (tax, accounting, customs, consumer protection);

• Prevent fraud, secure our platform, and enforce our terms.

4Legal Bases (where applicable: PDPA / GDPR)

5Sharing Your Information

We share only what is necessary with:

All third-party partners are bound by confidentiality and data protection obligations appropriate to their role.

6International Data Transfers

Your data may be processed in countries outside your own (e.g., logistics hubs or service providers in other regions). Where required, we use appropriate safeguards such as:

• Standard Contractual Clauses (SCCs) or equivalent mechanisms;

• Contractual obligations on recipients to protect your data;

• Vendor assessments and ongoing oversight.

You may contact us for more information about specific transfer safeguards.

7Payment Processing (Stripe)

8Data Security

We implement administrative, technical, and physical safeguards, including:

While we take reasonable measures to protect your information, no method of transmission or storage is 100% secure. Please use strong passwords and safeguard your login credentials.

9Data Retention

We retain personal data only as long as necessary for the purposes described or as required by law. Typical retention periods include:

Exact retention periods may vary depending on legal and operational requirements.

10Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you;

• Rectify inaccurate or incomplete information;

• Delete your personal data (subject to legal retention);

• Object to or restrict certain processing;

• Port your data (structured, commonly used format);

• Withdraw consent (e.g., for marketing) at any time;

• Lodge a complaint with a supervisory authority (e.g., Malaysian PDPC or relevant EU authority).

11Children's Privacy

Our services are not intended for individuals under 16. If you believe a minor has provided data to us without consent, please contact us so we can remove it.

12Marketing Communications

You may opt out of marketing emails at any time by using the unsubscribe link included in our messages or by contacting support@horologychoice.com. Service and transactional emails (e.g., order updates) will continue to be sent as they are essential for order processing.

13Third-Party Links

Our website may contain links to external sites operated by third parties. We are not responsible for their privacy practices or content. Please review the privacy policies of those websites before providing any personal information.

14Changes to This Policy

We may update this Privacy Policy from time to time. All changes will be posted here with an updated "Last Updated" date. Material changes that affect your rights or how we use your data will be notified via email or website notice at least 7 days before they take effect.

This Privacy Policy forms part of Horology Choice's overall Terms & Conditions. By using our services, you acknowledge and agree to both documents in conjunction.