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About Horology Choice

To be the global one-stop platform for authentic watchmaking tools, trusted by professionals worldwide.

Horology Choice (HC)
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50+
Countries Served
5,000+
Professional Customers
1,000+
Products Available
100%
Authenticity Guarantee

About Us

Welcome to Horology Choice (HC) – your trusted global source for precision watchmaking tools.

HC serves watch repair centers, independent watchmakers, and horology enthusiasts worldwide with tools from leading Swiss brands like Bergeon, Witschi, Horotec, Elma, and reliable manufacturers like ETA and Miyota.

As Asia master distributor of Mechron, we introduce premium watchmaking tools designed for professionals, combining innovation, functionality, and reliability.

Why Choose Us

Discover what makes HC the preferred choice for professional watchmakers worldwide.

Authentic & Guaranteed

All our products are sourced directly from recognised manufacturers or authorised distributors. Every Swiss, Japanese, or Chinese tool we sell is genuine, backed by warranty or service guarantees.

Global Shipping

We ship worldwide with stable logistics partners, ensuring reliable delivery and transparent cost structures.

Comprehensive Selection

From workbenches, screwdrivers, timing machines, demagnetizers, ultrasonic cleaners, grinding and polishing machines, to watch movements (ETA, Miyota) — HC offers everything a professional watchmaker needs.

Exclusive Distribution

We are the appointed Asia master distributor of Mechron, a new premium tool brand designed for watch professionals, ensuring international customers can access its innovative product line.

Professional Service & Support

Beyond sales, we provide after-sales service, warranty handling, and technical consultation or training support, ensuring your workshop is always equipped with reliable tools and expertise you can trust.

Our Mission

At HC (Horology Choice), our mission is to support and elevate the art of horology by providing watchmakers professional and passionate alike with access to the finest tools, equipment, and materials. We are committed to precision, reliability, and craftsmanship, ensuring that every product we offer upholds the standards required to service timepieces with skill and care. Through quality and trust, we aim to be the first choice for those who dedicate themselves to the timeless craft of watchmaking.

Our Core Values

Craftsmanship

Rooted in tradition, we support the art of watchmaking with tools that honor the craft.

Precision

We offer tools built for accuracy and reliability—because every detail matters.

Trust

Trusted by professionals worldwide for quality tools and dependable service.

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Frequently Asked Questions

Find answers to common questions about our products, services, and policies.

What is HC?

HC (Horology Choice) is a professional platform serving watch repair centers, independent watchmakers, and horology enthusiasts worldwide. We supply genuine Swiss brands such as Bergeon, Witschi, Horotec, Elma, along with trusted manufacturers and movement suppliers like ETA and Miyota. As the Asia master distributor of Mechron, HC provides official access and global support for this premium tool brand.

Are your products authentic?

Yes. All products are sourced directly from recognized manufacturers or authorized distributors, ensuring 100% authenticity and warranty coverage according to each brand's policies.

How do I place an order?

Simply add items to your cart and complete checkout. For formal quotations (e.g., workshops, schools, public tenders), email info@horologychoice.com with your item list and delivery address. For special-order items, we will confirm availability and lead time before payment.

Do you offer trade or volume pricing?

Yes. Workshops, service centers, and educational institutions may request tiered pricing for recurring or bulk orders. Please email business details such as company name, tax/VAT number, and website/social proof to info@horologychoice.com.

Where do you ship?

We ship worldwide using trusted logistics partners. Shipping methods include express, air freight, and sea freight, depending on destination, size, and weight.

What is your return policy?

Most tools can be returned within the stated window if unused and in original packaging. A restocking fee may apply for correct-supply, non-defective returns. Used tools, consumables, and customized items are non-returnable. Exact return windows and fees will be clearly stated on your order confirmation.

Trusted Brand Partners

We partner with the world's leading manufacturers to bring you authentic, high-quality tools.

Ready to Start Your Watchmaking Journey?

Discover our comprehensive collection of professional watchmaking tools and equipment